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WF02 · Continuation (Renewal) — Technical Reference

Triggers, properties, automations and integrations for the Continuation (Renewal) workflow.

Audience: HubSpot admins and workflow builders. This article covers the triggers, timing, branching, and properties behind the Continuation (Renewal) workflow. For a plain-language version, see WF02 · Continuation (Renewal) — Team Guide.

Version 1.0 · Last reviewed 2026-10-12 · Content owner: Aalishan Jami, Selina Genaro · Source: PGN HubSpot Workflow 2 spec

Workflow shape


Day -45 (notice) → Day -20 (decision form) → [Not Continuing | Continuing-Auto | Continuing-Personalized | No Response] → Day 0 (effective) → Day +1 (status finalized)

Trigger property: pinn_contract_end_date (Member End Date). All timing is relative to this date.

Step-by-step specification


# Step Type Timing Logic
1 Notification #1 Automation End date − 45 days Email to Mentor, cc Accounting. Sets pinn_continuation_status from Blank to Pending.
2 Notification #2 Automation End date − 20 days Email to Mentor with a link to the HS decision form: Continuing or Not Continuing. Not Continuing requires a Reason Code (mandatory) and a Wrap-up date (mandatory).
3 Notifications #3–#12 Automation Daily, end date − 10 to − 1 days Repeats Notification #2's content until a decision is submitted.
4 Notification #13 Automation On end date, no response No-response offboarding notice.
5 Not Continuing branch Automation On decision Adds the client to the Ending list; sets the Continuation Card status; sends an internal email to Accounting, Payroll, Mentor Team, and Support Team (cc Mentor). Feeds into Offboarding (Workflow 3).
6 Thank You Call Manual · in HS Due end date + 7 days Owner: Luz Sellers / Support.
7 12-Month Nurture Sequence Automation Enrollment-based Owner: Marketing. A re-engagement/retargeting sequence, not a single email.
8 Continuing (auto-send) branch Automation Celebration Email at decision + 24 hrs Adds the client to the Current list with the new end date. Celebration Email: From "[Mentor Name]" <support@pinnaclegn.com> (personalization token); cc Accounting/Payroll/Mentor Team/Support Team; bcc Mentor.
9 Continuing (personalized) branch Automation Decision + 24 hrs Same list and date update. Instead of a client email, sends a reminder and template to the Mentor.
10 Ended status auto-set Automation End date + 1 day If outcome = Not Continuing: set Membership Status = Ended and copy the reason code into the Membership Status Events log.

Continuation Status state machine (pinn_continuation_status)

From To When
Blank Pending Notification #1 sends
Pending Continuing / Not Continuing Mentor submits a decision (Not Continuing requires a reason code)
Pending Not Continuing, reason = MIA Auto-set the day after the end date if no response was received (Notification #13)
Continuing Blank Resets 1 day after the end date on either Continuing sub-path, clearing the field for next year's cycle
Not Continuing (unchanged) Stays as-is and feeds into Offboarding

Reason codes


pinn_quit_code (labeled "Ended Code"): Achieved Goals, Bankruptcy, Business Change (Structure/Partnership), Cost (Membership), Cash Flow, Exit (Business), Fit (Program/Content), Personal Circumstances, Value, MIA (Offboarded).

Email sending mechanism


All mentor-facing client emails send from one verified address, support@pinnaclegn.com. The From Name is personalized with a token that pulls the mentor's name from the Contact/Mentor association, so no per-mentor mailbox is required

Related workflows


  • Workflow 3: Offboarding & Dropping (entry point for Not Continuing)
  • Workflow 5: Mentor Pay Review (pay stop when Membership Status changes to Ended)

Related: WF02 · Continuation (Renewal) — Team Guide. Questions or corrections? Contact the content owner listed above.